CARRENET in 2011: 100% CRM, 100% Success !
With an increase of 35% in revenue (2010 vs 2009), CARRENET keeps going and confirms its CRM strategy with a larger offering of CRM solutions and more sophisticated projects.
Paris, Tuesday, February 8, 2011 – CARRENET, consulting and integration company dedicated to CRM solutions, strengthening its position in favor of SMBs and Large Accounts. Francois Papon, Managing Director, answers a few questions in order to explain this strategy.
What are the main highlights in 2010 for CARRENET?
First, we continue the strategy initiated in 2008 to focus more on strategic CRM projects for our customers. Thus, in 2 years we have greatly changed the distribution of our revenue with the share of small projects (less than 10 days) from 45% to less than 20% of our revenue, the share of bigger projects (over 50 days) raised from 10 % to over 40%. It is therefore larger SMBs or large accounts who come to us and who are seeking a more comprehensive benefits.
We have also begun to expand our offering in terms of software expertise by signing a new partnership with Report One; their software, MyReport, is a business intelligence software (Analytical CRM) made to analyze business data from the operational CRM but also from other data sources (like SAP for example). Some of our customers are already using MyReport.
What do you expect for 2011?
Strategically, we want to continue in 2011 expanding our offer in terms of software expertise, both Operational CRM and Analytical CRM. This will enable us to respond more easily to the demands of our customers but also to go to new markets, always in the SMB sector and large accounts for consulting or coaching on projects in the heart of our target, ie 10 to 100+ users.
On the other hand, with our experience of CRM projects conducted for 7 years, we have developed a number of skills related to key sectors of our customers are Hi-Tech (software, search engines, biometrics, radar), finance (banking, insurance, retirement), tourism, communication and healthcare. These skills allow us to have a strategy of market development by industry, while continuing to acquire new skills on recent customers (eg food).
What is your greatest strength in the highly competitive CRM integrators?
Expertise! We work exclusively on CRM issues for our customers, so we know perfectly the best practices for achieving the success of their CRM project. The first of these is to validate the overall coherence of the project in terms of the functions expected from the business purpose compared to the present (the way to go), the budget in relation to the financial structure of the company, and finally the expected schedule for the deployment and the various phases of the project.
From our opinon, this is the main criteria for a successful CRM project. Thus, among the 30 major projects completed since 2 years (2009 and 2010), 100% of them are mature and in production. This is a statistic we are very proud of and our customers as much as we are!
About CARRENET
With a dedicated CRM activity since its creation in 2004, CARRENET provides consultancy services, integration and support services for SMB clients and large accounts in France and abroad. The early and long term success of their CRM projects enables our customers to optimize the conquest and retention of their customers, and thus obtain a real return on investment.
> Contact us now, we would love to help you in your CRM success